Preseason is always a challenging time when customers are scarce on the ground and sales aren’t as frequent as you would like. However, it’s always the perfect time to put your plans in place for the forth coming season and to double down on the strategy that will differentiate you from your competition.
What type of customer are you trying to attract?
Does your product profile meet their needs?
Do your staff understand the performance of the products that you already profile?
Do you need anything else?
More than often the answers to these questions can be done in the quiet of your own demo room. When was the last time that you listened to the cables you are offering your customers?
When did you last listen from your minimum standard right up to the best you offer. It continuously surprises me (and it shouldn’t) how much improvement can be heard by listening from Element to Asimi in any category; RCA Analogue interconnects, Streaming cables, XLR’s, USB’s, Speaker cable …. Power.
You have some amazing tools at your disposal that when demonstrated to your customers will re-enthuse and reignite their passion for what you sell – great music!
As well as maximising the Audio performance of their systems, it also promotes your support for your customers investment.
KICK START THE SEASON WITH A PROMOTION!
As the Distributor in the UK, we will be running a Seasonal Promotion for Eos 2.5em and matching Power cable, Dealer terms below:
If you the Distributor wish to also run this promotion in your Market, then we will support you:
Purchase 5 x 2.5em Modulars at 70% discount, receive a matching Eos 2.5em power cable, any length, at an additional 50% discount from your normal trade price.
The Customer Offer:
Purchase a new Eos 2.5em Modular at full price and receive the matching Eos 2.5em screened power cable at half price.
The Dealer Benefits:
Purchase a new Eos 2.5em Modular and the corresponding Eos 2.5em screened power cable demonstration set.
Receive = Highlighted Promotion on Atlas website for participating Atlas Dealers
Exclusivity = Offer only through participating dealers
Opportunity = Add on/upgrade sales to existing customers
Value = Increased sales/footfall over the next two months
Get = Very satisfied customers!
The Mechanics:
To qualify as an Eos2.5em Promotion Participating Dealer must purchase a Qualifying Atlas Eos 2.5em demo set.
Qualifying set is the new Eos 2.5em Modular/Eos 2.5em combination
Subsequent customer orders of an Eos 2.5em Modular AND Eos 2.5em screened power cable will attract a 50% discount from normal trade prices from the qualifying Eos 2.5em cable order.
Duration of promotion. All orders placed between 14th August and Monday 1st October 2023
Customer offer has no equivalent cash value.
The offer may be extended or stopped at any point during the promotion period at the discretion of Atlas with reasonable notice to participating dealers.
Demo orders can be placed through the Atlas Online Portal as usual – however please leave a special instruction on what items are “Demo”.
Supporting Information:
Eos em adverts including the Promotional incentive will run on the Atlas website during the promotional period, as well as social media adverts.
Price Change:
Unfortunately, we must inform you of a price increase that will come into effect from Monday 4/9/2023.
Please note that we have amalgamated our main price list and Partner Plus price list into one document following market feedback.
We are delighted to announce the introduction of performance enhancements to the following products that will deliver even higher performance.
New Latik Plug
Ailsa Ultra L RCA Grun
Hyper Ultra L RCA Grun
Please note, the Latik Plug is also available as a factory upgrade for existing Hyper, Ailsa, Mavros and Asimi RCA customers.
Achromatic Speaker Plug
Element Achromatic Speaker KIT Screw Z 2.0
Equator Achromatic Speaker KIT Screw Z 2.0
Hyper Achromatic Speaker KIT Screw Z 1.5
Hyper Achromatic Speaker KIT Screw Z 2.0
Hyper Achromatic Speaker KIT Screw Z 3.5
End of Life:
We would like to announce the End of production life of the following products, some of which have been with us for many years.
Element 1.25 White Speaker cable (reel)
Eos Superior screened power cable (UK, Schuko, Nema)
Black ABS Z plug (Crimp)
Black ABS Z plug (Screw)
We have limited stock remaining and sales will continue until all stock is exhausted.
Commercial:
As part of our ongoing ‘Green’ endeavours as well as reducing waste, we have decided to remove automatically including the 3 Ferrules when customers order Achromatic speaker plugs, Going forward on the Portal there will be a dropdown box that we ask you which Ferrules you require for terminating, we can then supply the correct ferrule for the cable. Customers ordering reels of cable, will have a bag of 25 Ferrules to match the reels they order.
The following changes will be made to Atlascablesonline.com from 4/09/2023
Achromatic Z plug Crimp (Ruby and Black) will be supplied WITHOUT ferrules (you need to order the ferrules separately)
ALL Achromatic speaker Z plugs crimp should be ordered the following way;
Choose your Z plug type, colour and quantity - add to basket
Choose your ferrule size ( 2.6, 3.2 or 3.5) and Quantity - add to basket
Example:
Achromatic Gold Z plug Crimp - Ruby - Add to basket
Achromatic Gold Z plug Crimp - Black - Add to basket
Ferrule 3.5mm gold (Bag of 25) (Plus) - Add to basket
Ferrule 3.5mm gold (Bag of 25) (Plus) - Add to basket
Transpose speaker cables and links will be supplied without 'Amp' end or 'Speaker' end Transpose adapters. You will be prompted online to order the adapters you need for your customer.
Please note: we will fit and fasten your cable/adapter to your cable configuration prior to dispatch.
ALL Transpose speaker cables and links should be ordered the following way;
Choose your cable family, length and configuration (2-4, 4-4 etc) - add to basket
Choose your “Amp end” adapter type and quantity - add to basket
Choose your “Speaker end” adapter type and quantity - add to basket
Example:
Mavros Transpose Grun 2-4, 3.0m - add to basket
Transpose adapter Gold Z – pack of four - add to basket
Transpose adapter Gold S – pack of four - add to basket
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