Pre-season is always a challenging time when customers are scarce on the ground and sales aren’t as frequent as you would like. However, it’s always the perfect time to put your plans in place for the forth coming season and to double down on the strategy that will differentiate you from your competition.
What type of customer are you trying to attract?
Does your product profile meet their needs?
Do your staff understand the performance of the products that you already profile?
Do you need anything else?
More than often the answers to these questions can be done in the quiet of your own demo room. When was the last time that you listened to the cables you are offering your customers?
When did you last listen from your minimum standard right up to the best you offer. It continuously surprises me (and it shouldn’t) how much improvement can be heard by listening from Element to Asimi in any category; RCA Analogue Interconnects, Streaming Cables, XLR’s, USB’s, Speaker Cable …. Power.
You have some amazing tools at your disposal that when demonstrated to your customers will re-enthuse and reignite their passion for what you sell – great music!
As well as maximising the Audio performance of their systems, it also promotes your support for your customers investment.
Price Changes:
Unfortunately, we must inform you of a price increase that will come into effect from Monday 4/9/2023.
Please note that we have amalgamated our main price list and Partner Plus price list into one document following market feedback.
We are delighted to announce the introduction of performance enhancements to the following products that will deliver even higher performance.
New Latik Plug
Ailsa Ultra L RCA Grun
Hyper Ultra L RCA Grun
Please note, the Latik Plug is also available as a factory upgrade for existing Hyper, Ailsa, Mavros and Asimi RCA customers.
Achromatic Speaker Plug
Element Achromatic Speaker KIT Screw Z 2.0
Equator Achromatic Speaker KIT Screw Z 2.0
Hyper Achromatic Speaker KIT Screw Z 1.5
Hyper Achromatic Speaker KIT Screw Z 2.0
Hyper Achromatic Speaker KIT Screw Z 3.5
End of Life:
We would like to announce the End of production life of the following products, some of which have been with us for many years.
Element 1.25 White Speaker cable (reel)
Eos Superior screened power cable (UK, Schuko, Nema)
Black ABS Z plug (Crimp)
Black ABS Z plug (Screw)
We have limited stock remaining and sales will continue until all stock is exhausted.
Commercial:
The following changes will be made to Atlascablesonline.com from 4/09/2023
Achromatic Z plug Crimp (Ruby and Black) will be supplied WITHOUT ferrules (you now need to order the ferrules separately)
ALL Achromatic speaker Z plugs crimp should be ordered the following way;
Choose your Z plug type, colour and quantity - add to basket
Choose your ferrule size ( 2.6, 3.2 or 3.5) and Quantity - add to basket
Example:
Achromatic Gold Z plug Crimp - Ruby - Add to basket
Achromatic Gold Z plug Crimp - Black - Add to basket
Ferrule 3.5mm gold (Bag of 10) (Plus) - Add to basket
Ferrule 3.5mm gold (Bag of 10) (Plus) - Add to basket
Transpose speaker cables and links will be supplied without 'Amp' end or 'Speaker' end Transpose adapters. You will be prompted online to order the adapters you need for your customer.
Please note: we will fit and fasten your cable/adapter to your cable configuration prior to dispatch.
ALL Transpose speaker cables and links should be ordered the following way;
Choose your cable family, length and configuration (2-4, 4-4 etc) - add to basket
Choose your “Amp end” adapter type and quantity - add to basket
Choose your “Speaker end” adapter type and quantity - add to basket
Example:
Mavros Transpose Grun 2-4, 3.0m - add to basket
Transpose adapter Gold Z – pack of four - add to basket
Transpose adapter Gold S – pack of four - add to basket
Point of Sale Boards:
At the beginning of the year, we introduced our Point of Sale boards to all of our Dealers, which could be bought with a Credit of £100.
We would like to inform you that this Credit will expire on 30/09/2023. Credits for the Point of Sale Boards will not be applied after this date.
Reviews:
Please have a look over the fantastic reviews below.
Hungary
Great opening event with our New Hungarian partner, Art of Sound. 15 of their best dealers and Integrators attended the introduction of Atlas Cables. Gergo and Artem did a fantastic job in organising the event and presenting the range of Atlas Cables that will complement their other brands.
China
Kevin and Martin spent a fantastic couple of days with our Chinese Distributor, Dynaudio. Delighted to finally meet the Team, who have been promoting and selling Atlas over the last couple of years, despite the many obstacles that the pandemic has thrown at them. They have created a very strong and focused network of resellers, couple of examples of their stores attached, who are presenting Atlas cables to their customers.
Munich
This year’s exhibition was much busier than the previous years, the substantial increase of trade visitors to the show was clear, as was the positive atmosphere among both exhibitors and attendees. Our stand was very busy for the duration of the show, the new products we previewed received glowing approval from existing distributors as well as new customers that visited the stand. The feedback from most markets we spoke to, was business was tough but that customers were returning to stores, looking for inspiration for ways of improving and maximising the performance of their systems. The requirement to be visible online to the customers was raised several times, w
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